In the Morning Market, every stall is a small world, full of unique local stories and customs. Every enthusiastic hawking sound, every friendly smile, It showcases the charm of local culture and attracts attention from all over the world.
在菜市場裡，每一個攤位都是一個小小的世界，充滿了地方特有的故事和風情。每一聲熱情的叫賣，每一個親切的笑容，無不在展示著本地文化的魅力，吸引著來自世界各地的目光。
The more unique the local flavor, the more international attention it can attract. Because in this era of rapid information transmission, what can really move people's heart is the real and unique culture.
越是獨特的在地風味，越能吸引國際的關注。因為在這個資訊高速傳遞的時代，真正能打動人心的，正是那份真實而獨特的文化。
Passing on the CULTURE to the next generation is always an issue. Stories and experiences among the various market vendors are told in “MARKET SCHOOL.”
是兩代之間溝通的橋樑，文化傳承的紐帶，職涯發展的指南。每一集都將邀請「有故事的人」，分享他們的經驗和洞見。
PODCASTWe reconnect city people to agriculture through Morning Market Tour. Here in The MORNING MARKET YILAN you can not only attend our cooking class from market to farm, but also make good friends with craftsmen in each workshop of morning market.
菜市場，是一個地方人情群聚的文化中心；也是地產地消的農產直賣所； 更是世界旅人走進在地的生活博物館。「從迺SAY菜市場，我們帶領都市人邁向永續農業生活。」
Let’s follow “#GrandPaPaTaiwan” from Farm to Family to learn Glocal Creativities, Regional Revitalization and Food & Agriculture Education. 從農村到菜市場在地國際化的創生實踐、創意思考行銷、食農教育， 讓農業更好玩、更帥氣也更時尚，無論說唱手作體驗或廚藝教學， Let’s follow「少年阿公」找回台灣消逝中的生活文化與世界魅力吧！
Contact GrandPaPaThe Morning Market Yilan is a “Daily Life Museum.” Each handmade craft and every fresh ingredient embodies the passion and effort of the artisans. Witness firsthand how raw materials are transformed into exquisite works of art, experiencing the warmth and emotion infused in the process. As you walk through every corner of the market, learn to respect the source of your food, understanding the cultivation, harvesting, and production processes of the ingredients. 菜市場是座生活博物館，每件手工藝品、每樣新鮮食材，無不蘊含著職人們的熱忱和努力。親眼見證職人們如何將原材料變成精緻的作品，體驗手作的溫暖和情感在這過程中。走在市場的每一個角落，學習如何尊重食物的來源，了解食材的種植、收成與節慶食物的手作歷程。
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KKDAY： 市場美食尋寶趣
Farm Kitchen(農村廚房)： 來宜蘭迺菜市場
Buy Locally, Eat Locally and also Cook Locally. Meeting local masters and learning homemade delicacies in the Morning Market. We design cooking class for you ^_^ 在懷舊街區尋覓宜蘭在地食材與老故事，手作宜蘭限定風古早味，不只學會宜蘭家鄉菜，認識源自宜蘭這塊土地上OLD IS NEW的飲食文化故事。
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Farm Kitchen(農村廚房)： 農市x手作x人情味
Culture is A Company’s Single Most Powerful Advantage. Towards SDGs and ESG, you need a Sustainable Partnership like us to customize MICE, INCENTIVE and TEAM-Building for your lovely young staff. 「從走讀傳統市場永續台灣文化」，企業邁向聯合國永續發展目標(SDGs)、ESG 的發展旅程中，需要永續策略夥伴讓在地化為國際化加值，我們將永續文化體驗融入員工參訪、訓練與團隊默契挑戰，為企業的年輕小夥伴更理解OLD is NEW!
EX：宜蘭百年市場一日職人挑戰賽Teambuilding 我要報名
The Morning Market gathers masters and craftsmen of crossover skills. Each stall is a vessel of memories, where skills are passed down and stories continue to be written.
每一個攤位，都是記憶的載體，技藝在這裡傳承，故事在這裡續寫。
Connecting local in-depth travel, seeing Taiwan from the heart, linking the initial passion of Taiwanese people for their culture and land. Using Taiwan's local culture to connect with the world, it serves as a vehicle for sustainable urban and rural development and is also a practice of cultural economy.
Let "Connecting World Vision(串視界)" take everyone to listen to people with stories and experience life's journey through the sensory experience of the marketplace.
串聯在地深度旅遊，從心看見台灣，串起台灣人喜愛文化、土地的那份初衷。 用台灣在地文化串起和世界連結的視野，它是永續城鄉發展的載體，更是文化經濟的實踐。讓串視界帶大家傾聽有故事的人，藉由菜市場體感生命的旅程。
繁忙的市場人生，每天往來城鄉之間，形成一種獨特的宜蘭生活文化。跟著市場職人腳步，品嚐宜蘭市場私房好味道，還能在市場向職人學習手作技藝。
台灣報導 | 三立電視台 在台灣的故事；華視 華視新聞雜誌；公共電視 獨立特派員、PEOPO公民新聞；公視台語台 無事坐巴士、歡喜進香團；大愛電視台、熱青年；中天電視台 中天新聞封面故事；八大電視台 台灣第一等、詹姆士出走料理；亞洲旅遊台 城市的100個發現；人間衛視 魯蛇玩很大；宜蘭新聞、人間福報、聯合報、自由時報
國際報導 | 馬來西亞 南洋商報；新加坡 The Strait Times；英國 The Times；日本 速水茂虎道 移動廚房；香港 東方日報；菲律賓 NEWS TV BIYAHE NI DREW、ABS-CBN；泰國 PBS
